Global business made easy with cloud communications

woman making global business call

Australian business is becoming more global each year. Our day-to-day lives reflect this. Consumers regularly use products and services either imported from overseas or that include components manufactured by an international company. The Australian way of life is fundamentally multicultural, so it’s little wonder why our businesses are following the same path.

New technology has been at the forefront of this transformation. Traditionally only large multinational corporations could comfortably afford to operate on a global scale. Now with the advent of cloud communications technology, smaller companies are able to step onto the international stage as well.

So how do cloud communications help your business become global?

International calls to clients, partners and suppliers are cheaper.

Do you have international suppliers or partners? Perhaps you’re expanding and now have customers overseas. Staying in touch via email is simple enough, but there are times when phone calls or conferences are required. While international call rates for landlines and mobiles in Australia have decreased in recent years, cloud-based alternatives are stills significantly cheaper.

But how can they offer it cheaper? It’s all about how the technology operates. Put simply, the “cloud” is a metaphor for the Internet. When you’re using a cloud service to make a telephone call, it’s converting your voice into a stream of data. It then sends that data over your broadband connection to its destination – the person you’re calling – before converting it back to sound waves.

Therefore, because the cloud service avoids the carrier phone networks, call charges remain competitively lower than traditional landlines or mobile phone services. As we mentioned in our blog, Reduce Costs with Virtual PBX, small businesses that switch to a cloud communications solution can reduce international call costs by up to 90%.

International offices are easier to keep in touch with.

With a cloud PBX connection, you can have offices located anywhere in the world – and still share the same PBX network. Each office would have its own broadband connection. The office handsets or softphones are then configured all for the same PBX network. This is often referred to as multi-site deployment.

Say you have one direct in dial (DID) number. You can divert calls to both your local and international offices depending on your call flow settings (such as time of the day). To communicate between offices, you can simply call each other’s 4-digit extension number. Not only does this make it easy and inexpensive for your customers to reach your international offices, but it also does the same for you and your staff.

Using extensions means that the business only has to be pay for one phone number. Also, as mentioned above, the service is using the Internet instead of the carrier phone network. When dialling a landline, the call is carried over the Internet before switching to the relevant phone network. If you’re dialling another Internet-based service, your call will remain on the Internet for the entire time. This is why calls between extensions are free, even when it’s between offices in different countries.

Are you looking to globalise your business? Would you benefit from cheap international calls? Maybe it’s time to update your phone system and switch to a cloud-based solution. Contact us for a quote today.

Rohan Doyle


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